WIDE APPEAL
WIDE APPEAL
Footprint all over the net, picked up by major outlets and media
Footprint all over the net, picked up by major outlets and media
Barbados.org
Barbados.org
Popular Barbados Encyclopedia with a network of sites that link and build reputation.
5 million backlinks, 2-3 million visitors pa. More visits & backlinks than major Caribbean island sites
Popular Barbados Encyclopedia with a network of sites that link and build reputation.
5 million backlinks, 2-3 million visitors pa. More visits & backlinks than major Caribbean island sites
The Barbados.org site was one of the very first tourism website. It has been commended by Google, TripAdvisor and featured in New York Times. It was the first tourism website to offer dynamic personality based packages. The first Facebook booking engine for independent hotels.
The Barbados.org site was one of the very first tourism website. It has been commended by Google, TripAdvisor and featured in New York Times. It was the first tourism website to offer dynamic personality based packages. The first Facebook booking engine for independent hotels.
20 YEARS BRANDING
20 YEARS BRANDING
ONE OF A KIND SYSTEM & NETWORK
ONE OF A KIND SYSTEM & NETWORK
HISTORY
HISTORY
© barbados.org 2017
© barbados.org 2017
INTERNATIONAL TOURIST
INTERNATIONAL TOURIST
High Authority
High Authority
SOCIAL MEDIA /COMMUNITY SERVICES
SOCIAL MEDIA /COMMUNITY SERVICES
Started in 1995 by AXSES INC with the plan to create the official website for the BTA. BTA choose not to own it and have it owned and managed by private sector. BTA agreed to provide marketing serices and assist in getting properties on site. AXSES was to manage and run the site and service and charge clients directly.
AXSES ran the startup business for several years at considerable costs far above service fees. It was consider an outstanding tourism destination site and one of the first to use animated graphics.
BTA choose to build its own site and AXSES continued to run the Barbados Tourism Encyclopedia which grew to be the most popular and highest traffic site for Barbados Tourism in the world.
AXSES pioneered online travel with unique solution for Travel Agents (arcAgents), dynamic packaging (RealHolidays) and Special (bookings (arcRes). It built its own web mapping system (GeoAxses) and its own database engine for the internet (WebAxses), at a time when internet was a simple text based medium.
It has contributed significantly to tourism in the island: From training hotel and tourism operators on all aspect of the new digital media to technology development, support and marketing.
Over $2.000,000 USD Invested in Technology, Marketing & Services
Started in 1995 by AXSES INC with the plan to create the official website for the BTA. BTA choose not to own it and have it owned and managed by private sector. BTA agreed to provide marketing serices and assist in getting properties on site. AXSES was to manage and run the site and service and charge clients directly.
AXSES ran the startup business for several years at considerable costs far above service fees. It was consider an outstanding tourism destination site and one of the first to use animated graphics.
BTA choose to build its own site and AXSES continued to run the Barbados Tourism Encyclopedia which grew to be the most popular and highest traffic site for Barbados Tourism in the world.
AXSES pioneered online travel with unique solution for Travel Agents (arcAgents), dynamic packaging (RealHolidays) and Special (bookings (arcRes). It built its own web mapping system (GeoAxses) and its own database engine for the internet (WebAxses), at a time when internet was a simple text based medium.
It has contributed significantly to tourism in the island: From training hotel and tourism operators on all aspect of the new digital media to technology development, support and marketing.
Over $2.000,000 USD Invested in Technology, Marketing & Services
100% Owned by YOU
100% Owned by YOU
COST TO CREATE
COST TO CREATE
WHAT YOU GET
WHAT YOU GET
Software Custom Built for Barbados 500,000
Ads Admin 100,000
Brand Reputation & Social Reach 100,000 incl. Facebook,Twitter etc pages/fans
Content ready to use 100,000
URL 300,000 >>>
Backlinks 200,000 >>> (i) average cost $352 link/pa
TOTAL 1,300,000
Software Custom Built for Barbados 500,000
Ads Admin 100,000
Brand Reputation & Social Reach 100,000 incl. Facebook,Twitter etc pages/fans
Content ready to use 100,000
URL 300,000 >>>
Backlinks 200,000 >>> (i) average cost $352 link/pa
TOTAL 1,300,000
Cost are minimum you may expect to pay to develop content, systems and positioning
(i) in ahrefs.com 2016 survey the average cost per backlink was $352pa
Backlinks to VisitBarbados.org is 166k - WOIB is double that! Barbados.org is 5M
Cost are minimum you may expect to pay to develop content, systems and positioning
(i) in ahrefs.com 2016 survey the average cost per backlink was $352pa
Backlinks to VisitBarbados.org is 166k - WOIB is double that! Barbados.org is 5M
5 MILLION BACKLINKS
5 MILLION BACKLINKS
Chart does not include are thousands of links from the entire network. In total there are over 5 million natural authority backlinks.
Chart does not include are thousands of links from the entire network. In total there are over 5 million natural authority backlinks.
Barbados.org historically outperforms all other site in traffic & backlinks
Barbados.org historically outperforms all other site in traffic & backlinks
- SimilarWeb 2107
- SimilarWeb 2107
-SemRush new links 2107
-SemRush new links 2107
NOTES
i. PAGE COUNT
All Barbados.org pages and templates - Priceline Count 115000
Indexed Pages:
Barbados.org pages 13500
whatsoninbarbados.com 22000
bookingsbarbados.com 84300
(not sure why this and whats on has more indexed)
VisitBarbados.org 2150
VisitJamaica.com 3950
NOTES
i. PAGE COUNT
All Barbados.org pages and templates - Priceline Count 115000
Indexed Pages:
Barbados.org pages 13500
whatsoninbarbados.com 22000
bookingsbarbados.com 84300
(not sure why this and whats on has more indexed)
VisitBarbados.org 2150
VisitJamaica.com 3950
ii. SOURCES & STATS
ahref - links research $82 US/monthly
Majestic.com - Citation and Trust authority - backlinks detail
MonitorBacklinks - backlinks site redirect measured
Moz.com - authority. DA. PA
Semrush.com - general site stats
SimilarWeb.com - comparisons with PRO is $199 US/monthly
Valuation https://www.yourwebsitevalue.com/site/barbados.org.html
iii. GLOSSARY
Page Views - number of pages viewed or clicked on the site during the given time.
Sessions - interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session.
Visits - the number of times the website was visited, without regard to repeat visitors.
Visitors - the number of actual people that visited a site. This is also a measure of the site traffic
Leads - visitors that show active interest and who have taken the initiative to provide contact info.
Repeat Visitors: example 681 visits – 549 visitors = 132 repeat visitors.
BackLinks - number of links for 3rd party site to the site
Bounce Rate - rate at which people leave the the entry page with out taking any action.
DA - Domain Authority is a MOZ statistic that predicts how well a website will rank on search engine result pages (SERP).
PA - Page Authority - MOZ score of how well a page will rank on search (SERP)
Citation Flow - a Majestic score predicting how influential a URL might be based on how many sites link to it. Trust Flow - a Majestic score of how trustworthy a page is. Measured by how trustworthy links.
URL - Uniform Resource Locator and is a reference (an address) to a resource on the Internet.
Indexed URL - A URL that is indexed by good. Sites not indexed will not display in search results
Syndication - System of publishing content and links to a site. Press releases are syndicated to hundreds of site. News and reviews may be syndicated to social media and posted to sites as announcements. Blog articles may be syndicated to bookmarks etc.
Traffic the total
Traffic Sources - Direct (by URL, bookmarks, email links, etc.) | Referral (from links across the web) | Organic (search queries) | PPC ( Pay Per click)
ii. SOURCES & STATS
ahref - links research $82 US/monthly
Majestic.com - Citation and Trust authority - backlinks detail
MonitorBacklinks - backlinks site redirect measured
Moz.com - authority. DA. PA
Semrush.com - general site stats
SimilarWeb.com - comparisons with PRO is $199 US/monthly
Valuation https://www.yourwebsitevalue.com/site/barbados.org.html
iii. GLOSSARY
Page Views - number of pages viewed or clicked on the site during the given time.
Sessions - interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session.
Visits - the number of times the website was visited, without regard to repeat visitors.
Visitors - the number of actual people that visited a site. This is also a measure of the site traffic
Leads - visitors that show active interest and who have taken the initiative to provide contact info.
Repeat Visitors: example 681 visits – 549 visitors = 132 repeat visitors.
BackLinks - number of links for 3rd party site to the site
Bounce Rate - rate at which people leave the the entry page with out taking any action.
DA - Domain Authority is a MOZ statistic that predicts how well a website will rank on search engine result pages (SERP).
PA - Page Authority - MOZ score of how well a page will rank on search (SERP)
Citation Flow - a Majestic score predicting how influential a URL might be based on how many sites link to it. Trust Flow - a Majestic score of how trustworthy a page is. Measured by how trustworthy links.
URL - Uniform Resource Locator and is a reference (an address) to a resource on the Internet.
Indexed URL - A URL that is indexed by good. Sites not indexed will not display in search results
Syndication - System of publishing content and links to a site. Press releases are syndicated to hundreds of site. News and reviews may be syndicated to social media and posted to sites as announcements. Blog articles may be syndicated to bookmarks etc.
Traffic the total
Traffic Sources - Direct (by URL, bookmarks, email links, etc.) | Referral (from links across the web) | Organic (search queries) | PPC ( Pay Per click)
Network of Sites
Barbados.org is support by a wide network of marketing sites such as BarbadosVillaVacations.com, BarbadosVacationSpecials.com, BarbadosHolidayThemes.com, BookingsBarbados.com, BarbadosByDrone.com, BarbadosBoardwalk.com, CaribbeanIslandHopping.com, Caribislands.net, CaribbeanHolidaySpecials.com, Realholidays.com, Adventure-Travel-Destinations.com and several hundred sites and networks that contribute to the popularity, authority and marketing position of Barbados.org
+ BookingsStlucia.com, BookingsDominica.com
BookingsXYZ owned for many islands -
+ BarbadosBusinessPages.com / Bajanbusiness.com
+ Arcagent (travel agent referrals)
Network of Sites
Barbados.org is support by a wide network of marketing sites such as BarbadosVillaVacations.com, BarbadosVacationSpecials.com, BarbadosHolidayThemes.com, BookingsBarbados.com, BarbadosByDrone.com, BarbadosBoardwalk.com, CaribbeanIslandHopping.com, Caribislands.net, CaribbeanHolidaySpecials.com, Realholidays.com, Adventure-Travel-Destinations.com and several hundred sites and networks that contribute to the popularity, authority and marketing position of Barbados.org
+ BookingsStlucia.com, BookingsDominica.com
BookingsXYZ owned for many islands -
+ BarbadosBusinessPages.com / Bajanbusiness.com
+ Arcagent (travel agent referrals)
Supporting Technology
BarbadosByMap (bookable maps), ArcAds (Ads placement, management and reporting), ArcRes (themes, specials & bookings) , BookingsWidgets (Facebook, Wordpress)
Supporting Technology
BarbadosByMap (bookable maps), ArcAds (Ads placement, management and reporting), ArcRes (themes, specials & bookings) , BookingsWidgets (Facebook, Wordpress)
Vacation Apts
Golf
Shop
Car Rentals1
Villa
Attraction1
Attraction2
CarRentals2
Hotel
Tours
Vacation Apts
Golf
Shop
Car Rentals1
Villa
Attraction1
Attraction2
CarRentals2
Hotel
Tours
Sector
Vacation Apts
Golf
Shop
Car Rentals1
Villa
Attraction1
Attraction2
CarRentals2
Hotel
Tours
Sector
Vacation Apts
Golf
Shop
Car Rentals1
Villa
Attraction1
Attraction2
CarRentals2
Hotel
Tours
%All Traffic (1)
15%
4%
13%
16%
26%
20%
14%
62%
11%
37%
%All Traffic (1)
15%
4%
13%
16%
26%
20%
14%
62%
11%
37%
% Refferals (2)
38%
39%
56%
56%
86%
65%
58%
93%
57%
86%%
% Refferals (2)
38%
39%
56%
56%
86%
65%
58%
93%
57%
86%%
1. ALL traffic includes social media, direct referrals (bookmarks, typed in, etc), organic search, CPC, links from sites, and unknown sources (which is typically quite high in Google Analytics)
2. REFERRAL TRAFFIC is only links from sites (excludes social, organic, CPC, etc above)
1. ALL traffic includes social media, direct referrals (bookmarks, typed in, etc), organic search, CPC, links from sites, and unknown sources (which is typically quite high in Google Analytics)
2. REFERRAL TRAFFIC is only links from sites (excludes social, organic, CPC, etc above)
Driving Direct Bookings to Subscribers
Driving Direct Bookings to Subscribers
This does not include our network of approx. 30 different properties reinforcing the marketing. An example is BarbadosVillaVacations.com ranked on the first page of Google for relevant searches.
Software includes several apps and a mapping application commended by Google. We have significant databases and proprietary arcRes systems that run client specials, holiday themes, packages and our portals like BookingsBarbados. In addition you will also get a custom-built adds management system that powers all advertising for clients.on our properties.
Our technology includes Facebook aps and Wordpress widgets all of which display advertising, client content , rates, special on these platforms.
This does not include our network of approx. 30 different properties reinforcing the marketing. An example is BarbadosVillaVacations.com ranked on the first page of Google for relevant searches.
Software includes several apps and a mapping application commended by Google. We have significant databases and proprietary arcRes systems that run client specials, holiday themes, packages and our portals like BookingsBarbados. In addition you will also get a custom-built adds management system that powers all advertising for clients.on our properties.
Our technology includes Facebook aps and Wordpress widgets all of which display advertising, client content , rates, special on these platforms.